Marketing & Data Base Management:

Marketing
By definition, marketing is a group of interrelated activities designed to identify consumer needs in order to develop, distribute, promote, and to establish acceptable prices for goods and services that satisfy these needs, at a profit. More simply, Marketing is meeting consumer needs profitably. Whether an organization is large or small, whether it produces goods, or whether it provides a service, its long-range future is directly linked to successful marketing practices.

Marketing encompasses all aspects of creating, promoting, and distributing products and services through variegated media such as print, radio, television and the ever increasingly popular “internet.”

Rainmaker is a marketing resource serving small businesses by providing marketing consulting, marketing copy, graphic design, collateral and advertising. We can provide your business with the marketing consulting, analysis and ad campaign programs in order for your company to successfully compete in today's competitive market. We look forward to working with you on new and creative solutions to fit your company's needs and budget.

Data Base Management:
Many businesses expend an inordinate amount of time and revenue on conquesting new business through strategic target marketing/advertising efforts while loosing focus on the value of their existing customers. The cost of retaining an existing customer is a fraction of the cost of conquesting a new one. Through data base management Rainmaker will assist your company with reducing customer erosion and develop a two-way company-customer loyalty relationship that is evolves into increased referrals and frequency from your customer base. Why not pick the low-growing fruit first, your existing customer base. The order by which Rainmaker views Prospective business source by order of importance and ease of harvesting:

• Existing Customer Data Base
• Referrals From Your Customers
• Targeted Marketing to your competitors customers. (This audience does not need to be sold on using your products or services.)
• Strategic target marketing to the masses. (This audience does need to be sold on using your products or services.)

Business Development, Analysis and Marketing Plan Development

Rainmaker partners have over 100 years in marketing and advertising experience and expertise to devise and implement an effective marketing plan that meets your company’s goals and objectives. The following will give you an idea of our approach and thinking before starting any advertising project or campaign.

Here is a sample outline of Rainmakers approach to devising a marketing plan for clients:

• Establish agreed-upon marketing goals
• Perform SWOT Analysis (Strengths, Weaknesses, Threats, Opportunities)
• Perform Competitive Analysis
• Analyze Research Findings
• Marketing and Advertising Goals
• Establish Marketing Positioning
• Establish Target Markets
• Implement Operational/Internal Tactics
• Develop Action Time Line
• Establish Results Measurements
• Budget Analysis
• Buy Appropriate Media
• Develop Marketing/Advertising Premise
• Implement Advertising Tactics
• Measure Results

Advertising Consulting

Advertising and design are a direct reflection of your company’s image and may be the first point of contact a prospective customer has with your company. Rainmaker can work with you to develop an advertising campaign and/or create that campaign for you. We will help you create professional advertising that is within your company’s budget, consistent with your company’s image and one which produces the desired results. Whichever medium you choose, Rainmaker has a creative professional to accommodate your needs.

• Print – newspaper, magazines, billboards, etc.
• Radio
• Television
• Website

Public Relations

When we secure an article, web placement or broadcast segment, you're not paying for that time and space. You are the story. Your message is more credible as it is heard, read and delivered by the media itself.

While advertising is an essential component in any company's marketing mix, public relations helps build critical and credible awareness for your products and services that substantively differentiates, positions and enhances your company's reputation and perception among your key constituencies (stockholders, customers, employees, community, media and industry analysts, among others).

Reputation Management:

If anything drives your revenue it is your reputation and marketplace perception. Effective communication and management of strategic mission critical issues, policies and effective crisis planning helps shape reputation and enhance a company's ability to react to unforeseen events.

Communicating with shareholders, customers, employees, industry partners, community leaders and other key constituencies is an ongoing function of e-Rainmaker's reputation management services. We help our clients to develop, execute and manage communications programs that favorably position your reputation and image.
Our Public Relations services include:

• Feature placement
• Product launch
• Product Review (Group)
• Product Review (Standalone)
• Speaker placement
• Advisory board creation
• Portal, web site content development
• Electronic CD-Rom press kit development, design
• News release writing, editing, electronic distribution
• Tradeshow media relations, briefings
• Tradeshow on-site event planning, execution
• Corporate events
• Corporate messaging development
• Corporate messaging delivery
• Media, analyst interviews
• Research
• Vertical strategy development, execution
• Press conferences
• Crisis Communications planning, development
• Reactive, proactive media relations

Event Planning

Trust Rainmaker to manage targeted marketing campaigns that will increase attendance at your event. Rainmaker can provide a comprehensive and diverse array of materials such as: pre-show mailers, exhibition prospectuses, registration brochures, e-marketing campaigns, event web sites flash presentations and on-site brochures.

We know what it takes to increase attendance and exhibitor participation, to attract event sponsors and to grow membership. By brainstorming theme ideas and offering attendance and membership building strategies, Rainmaker can help your executive planning committee with a growth plan for your annual event. Depending on the nature of your event, Rainmaker will utilize media relationships and contacts to secure “free media” coverage for events as value added.

Rainmaker’s cross-industry experience gives us the knowledge to be your perfect partner for success! Have your show manager, meeting planners or association executive contact Rainmaker for assistance with you next event.

Copywriting

Rainmaker provides proven effective copywriting services for many different types of clients and projects including TV and radio scripts, newspaper and magazine articles, press releases, positioning statements, direct mail, trade show materials, billboards, and more.

Graphic Design

Popular opinion indicates that print is the first impression, the cornerstone behind building your brand. Rainmaker will help you select the best logo for your organization, design stunning business cards and letterhead and put a professional face on your company. A sharp logo sets the tone and establishes credibility with your audience. We’ll further establish your brand by incorporating that logo in a brochure or direct mail piece that gets you noticed.

We’ve designed imaginative invitations, practical postcards, beautiful brochures, cool newsletters and more. Shelf life is everything in today’s business world, therefore, the longer your marketing message is around, the greater the value you. Our creative people will take the time to learn your needs and offer the best solution to solve them. Whether your message needs to whisper or needs to shout, Rainmaker will take your need from concept to solution. We offer a full array of design services. Contact us today to get a free consultation and quote from our marketing professionals.

• Logos
• Advertising and Promotional Materials
• Business Cards, Letterhead & Envelopes
• Ads, Prints, Signage & Posters
• Web Graphics
• TV Mechanicals

Custom TV and Radio Production

Rainmaker has over 30 years of combined experience in writing, directing, editing and producing all forms of broadcast media for a variety of clients and projects. From a standard 60-second radio commercial to streaming WEB video, from economical video TV commercials to full film TV campaigns Rainmaker will deliver on time, on budget.

TV, Radio & Newspaper Market Research & Analysis

Rainmaker has the resources, experience and expertise in market research to give clients a total picture of markets, prospects, obstacles and opportunities that exist for their products or services. Based upon an agreed on marketing plan, Rainmaker will recommend the best approaches based on objectives and budgets. And equally important, our proficiencies include analysis of the data and transforming this information into cohesive strategies which serve as the framework of the advertising approach.
Data in the form of comments, perceptions, objections and positives is gathered through established research approaches and via appropriate research tools which include:

• Quantitative Market research and analysis
• Qualitative market research and analysis

Media

“Even the most compelling creative is meaningless if it fails to reach the target audience with sufficient frequency!”

Television, Radio & Print Media Buying

At Rainmaker we thoroughly understand seasonality and how it affects target audiences. We understand and optimize advertising schedules during the times when potential prospects are most likely to be read, view or hear the client’s message. Experience in media planning and buying is of the utmost importance when executing your advertising campaign. Negotiating for the best rates during the right window of time requires experience and skill. At Rainmaker we are unsurpassed by any agency in the area of effective media negotiations. We have earned the respect of the media through firm but fair negotiating practices. Additionally, we adhere to a strict policy of paying all of media invoices within 30-days of receiving payment from our clients, following media audits. Quick payment makes close friends of the media!

Media Placement and Audits

All media purchased and placed by Rainmaker requires a written insertion order that contains all of the details pertaining to the client’s schedule. Should the wrong ad or TV/radio commercial air, or should the correct ad or commercial run at the wrong time, our post media audit will create a credit to the client. As a rule, we are not proponents of make-goods and therefore we seldom have to deal with them. With this policy most media sources understand they will loose the revenue all together if our clients schedule is disturbed. In rare cases, at the request of a client we will leverage media credits for schedules airing/running outside of our insertion orders.