Click here for the FTC General Advertising Policy

Can I afford an Advertising Agency?

Advertising agencies like Rainmaker are better able to negotiate contracts and we can pass the savings on to our clients. When working on a cost plus basis all professional media discounts are returned to the client, which can reduce marketing expenses. More often than not an advertising agency can save you money with a comprehensive media plan and budget tailored to your specific needs.

Do I really need an Advertising Agency?

At times a business owner will come to realize that the advertising message that they are conveying to the public lacks a meaningful call to action. Many business owners are simply talking to themselves because the message lacks the all important consumer question “what’s in it for me?” an element needed to drive response. In some cases, companies that handle their advertising and marketing in-house discover the creative person feels pressure to tell management what they want to hear versus creating an effective consumer driven message. In these cases, the economy of in-house marketing is questionable.

Most clients recognize that an advertising agency is better staffed in the areas of creative concepts, graphic design, media relations, public relations and Internet related services. As steady growth patterns emerge through the implementation of a comprehensive media plan most clients prefer a close working relationship with a firm specializing in marketing. Agencies like Rainmaker will free up time for business operators to focus on customer service, supervising personnel and growing their business.

How much does an Advertising Agency Charge?

Different clients have various needs. For some clients a fixed percentage added to net expenses is preferable. For other clients a monthly retainer is preferred so that marketing expenses remain constant. Some clients prefer to work on a project-to-project basis paying for production and creative services on an as needed basis.

How can I get the maximum benefit from my marketing dollar?

The only way to get maximum benefit from your marketing dollars is to rely on the services of an experienced advertising agency that can create and implement a comprehensive marketing program specific to your company needs.

How much is a typical Public Relations engagement?

Every company's marketing/public relations objectives are different. Therefore, providing a menu of itemized costs per public relations tactic is not possible until we've had a chance to learn about your needs. As a service-based agency Rainmaker works with clients on retainer relationships based on competitive pricing to suit your budget. We invite you to contact our public relations director Rob Rumpke directly at 859-263-7246 or e-mail us at rainmakerads.com to learn more about how we can help you.

What does Rainmaker look for in a client?

We believe in establishing long-term partnerships in order to deliver you the most compelling ROI. Our clients generally bring to the table a strong management team, compelling business proposition, product or service and a sincere interest in achieving results through teamwork.

If a competitor is making false claims through their advertising, what can I do about it? Do I have a reasonable course of action without hiring an attorney and/or creating ill will?

If indeed a competitor is making false or unsubstantiated advertising claims you can report them to the FTC. Please view the FTC General Policies for Advertising to Consumers page on this web-site. Should you have further questions or wish to discuss your concern please contact us directly at 859-263-7246.